Diamond Brew™ truly creates a new realm of convenience: Imagine waking up to the tantalizing aroma of a freshly brewed coffee without the hassle of using any machines or equipments. Our groundbreaking, IP-protected technology helps infuse every drop with unparalleled flavor and quality. No more waiting for the coffee to brew; simply pour, sip, and savor the instant gratification.

The first successful soluble coffee in the U.S. was invented by a Japanese chemist called Satori Kato in 1901 while working in Chicago. Now, this brewless™, crave- worthy format was reborn in the Windy City, and elevated by another Asian entrepreneur Douglas Yu — only this time, and for the first time in the U.S., consumers will have access to a diamond quality coffee that elegantly emanates a luminescent appearance and delivers coffee-shop tasting qualities without any acidity or bitter notes. It’s an onward journey for coffee to evolve towards more convenient and premium; it’s an upward trajectory to a better life at its essence. Enjoy Diamond Brew™.

Diamonds are formed deep within the Earth's mantle, under intense heat and pressure. It begins with carbon atoms arranged in a crystalline structure. Through geological processes, such as volcanic activity or the movement of tectonic plates, these carbon atoms are transported closer to the Earth's surface. As they ascend, the pressure decreases, causing the carbon atoms to bond together and form diamond crystals.

Diamonds are known for their exceptional hardness, which is a result of their tightly packed carbon atoms. They are the hardest naturally occurring substance on Earth, scoring a perfect 10 on the Mohs scale of mineral hardness. This property makes diamonds highly resistant to scratching and wear.

In addition to their hardness, diamonds possess remarkable optical properties. They exhibit a high refractive index, which means they can bend and reflect light in a way that creates brilliance and sparkle. This is why diamonds are renowned for their captivating beauty and are often used in jewelry. Overall, the formation and characteristics of diamonds make them one of the most precious and sought-after gemstones, cherished for their beauty, durability, and rarity.

Diamond Brew™ is named after our dazzling coffee powder that resembles the appearance of shattered diamond pieces. Our signature hexagon logo and aluminum pods take inspiration from the shape of a diamond, while representing the brand’s luxurious and tenacious nature.